base makeup
SHE'S BEAUTY AND SHE'S GRACE
15 Best Foundations for Mature Skin, According to Makeup Artists
All the coverage you need without accentuating fine lines.
By Sarah Han and Jennifer Hussein
CAMERA READY
Patrick Ta’s First Liquid Foundation Will Give You That Movie Star Glow
Allure editors put it to the test on six different skin tones.
By Jesa Marie Calaor
FUTURE NOSTALGIA
The Fall Makeup Trends of 2024 Are as Futuristic as They Are Moody
Times have changed and so have your quintessential fall makeup looks.
By Sophia Panych
THE POWDER ROOM
9 Best Powder Foundations for Mature Skin to Blur Fine Lines and Texture
No creasing in sight.
By Deanna Pai and Annie Blackman
TINTS YOU BEEN GONE
We Swear by These Skin Tints for Weightless Coverage
The glow limit does not exist.
By Sarah Han and Annie Blackman
ROSY CHEEKS
This Liquid Blush Is Perfect for People Who Hate Liquid Blush
The unique packaging makes it practically foolproof.
By Kara McGrath
Blurring Blush
Anastasia Beverly Hills Just Dropped the Blush of the Summer
Like the song of the season, I have this blush on repeat.
By Jesa Marie Calaor
ROYAL FLUSH
Please, Please, Please Give Us All the New Blushes This Summer
There are a million (give or take) fresh formulas, and Allure editors already have their favorites.
By Talia Gutierrez
POWDERED UP
Rare Beauty Teased Its Next Launch Backstage at Oscar de la Renta
Makeup artist Hung Vanngo gave Allure an exclusive sneak peek of what’s coming in July.
By Paige Stables
Let's Get Deep
TikTok Is Freaking Out Over This (Actually) Inclusive Base Makeup
Made by Mitchell’s new Curve Case has not one but two contour shades that work on the deepest skin tones.
By Annie Blay
Readers' Choice Awards 2024
Readers' Choice Awards 2024: Makeup
No matter your beauty budget, your fellow readers are ready to guide you to the lipstick, foundation, and nail products that will meet your makeup needs.
By Marci Robin
ON THE SUNNY SIDE
14 Best Tinted Sunscreens for Skin That’s as Clear as Day
These formulas have your complexion covered (literally).
By Jennifer Hussein and Sarah Madaus
One to Watch
Serena Williams Is Ready to Wyn
The name of her new makeup line, Wyn Beauty, is fitting considering Williams’s reputation for, well, not losing.
By Annie Blay
More Orgasms
Did the Nars Blush Need to Be Reformulated?
See what the shades, including Orgasm, look like on five different skin tones.
By Jesa Marie Calaor
WITH FLYING COLORS
We Have Found Your Spring Makeup Inspiration
This season, we are going for the brightest, shiniest, boldest version of our beauty routine.
By Paige Stables
Glow On
TikTok's Favorite Bronzer Stick Now Comes in Blush Form
The new LYS Beauty Glow Blush Stick's bright pigment and subtle shimmer is bound to be yet another viral hit.
By Annie Blay
JELL-OMG
Why Is Everyone Obsessed With Milk Makeup’s New Blush?
TikTok can't get enough of this bouncy lip and cheek tint — and neither can I.
By Jesa Marie Calaor
GLOW BABY
Armani Beauty Luminous Silk Glow Blush Is Sneakily a Multi-Tasking Product
Our honest review of the $38 blush, plus the science behind why it's so good.
By Kara McGrath
Best of Beauty
Best of Beauty 2023: Base Makeup
The foundations, highlighters, and powders that make every face shine.
By Liana Schaffner
MY SKIN, JUST BETTER
The New Youthforia Date Night Foundation Is Literally Your Skin But Better
With over 2.7 million people talking about this foundation on TikTok, I decided to try it out.
By Annie Blay