9 Ilia Beauty Products Allure Editors Swear By

Our editors love Ilia’s collection, but we definitely have our favorite star products. Check out our certified hits from the brand below:

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The Can-Do-All for Your Complexion: Super Serum Skin Tint SPF 40

Why it’s worth it: Even if base makeup has taken a backseat in your daily routine, you'll want to give the Super Serum Skin Tint SPF 40 a shot. The Best of Beauty-winning three-in-one tinted moisturizer, skin serum, and broad-spectrum sunscreen is packed with moisturizing squalane, hydrating hyaluronic acid, and tone-evening niacinamide. You'll get lightweight coverage from the liquid, which comes in 30 shades, adding additional protection to the SPF you (might have) already applied pre-makeup.

Tester feedback: "[Ilia’s Super Serum Skin Tint SPF 40] like using an Instagram filter in real life," said tester Loren Savini in her review of the skin tint. "It blurred my imperfections, gave me an even glow, and once it dried I completely forgot I had it on. I still looked like myself, but improved."

Key ingredients: squalane, hyaluronic acid, niacinamide | Finish: radiant | Available shades: 30

A Multitasking Must-Have: Multi-Stick

Why it’s worth it: One of the things we love most about Ilia is how so many of its products serve several purposes. Case in point: The Allure Readers' Choice Award-winning Multistick. Laced with skin-loving moisturizing ingredients, like sunflower seed oil, cocoa butter, and vitamin E, the easy-to-apply cream doles out the prettiest wash of color to cheeks or lips. Dab and swipe any of the twelve shades on using your fingers or, for a more dense finish, use a lip brush or tightly-packed blush brush to apply.

Tester feedback: "This tiny but mighty twist-up Ilia Multi-Stick is called that for a reason. Acting as a three-in-one, I start my application with one swipe of product on my cheekbones before dabbing a tint of color onto my eyelids and lips for an illuminating, glow-from-within flush of color that can easily be thrown in my purse for on-the-go touch-ups when necessary," says associate special projects manager Talia Gutierrez. "Lately, I've been using Dreamer, a warm nude that gives a post-vacation illusion while I'm here, sitting in the office."

Key ingredients: sunflower seed oil, cocoa butter, vitamin E | Finish: natural (9 shades), shimmer (3 shades) | Available shades: 12

A Mascara That's Actually Groundbreaking: Limitless Lash Mascara

Why it’s worth it: It may look like just another mascara at face value, but the Readers' Choice and Best of Beauty Award-winning Limitless Lash Mascara is pretty amazing for a multitude of its innovative features. Let's start with the two-sided wand: One end has shorter, denser bristles to add volume, while the other is a straight comb to lengthen and separate hairs. The formula is an intense black that defines lashes and is laced with a conditioning duo of shea butter and keratin to moisturize the hairs as it tints.

Tester feedback: "This elite and long-lasting mascara can extend the length and volume of my lashes so well," says senior audience director Lexi Herrick. "Application is a breeze, it doesn't clump and it doesn't bleed. One of my all-time favorites!"

Key ingredients: shea butter, keratin | Finish: lengthening and lifting | Who it’s for: anyone who wants a subtle oomph to their natural lashes.

Your New Lip BFF: Lip Sketch Crayon

Why it’s worth it: From the moment it launched, the Lip Sketch Crayon instantly became an Allure editor-favorite for practically reviving the chubby lip product category. Though it's formulated with moisture replenishers found in dewier-finish products (read: hyaluronic acid, rosehip oil) this layerable, blurrable lip crayon's tint has a soft matte finish perfect for lining or an all-over color.

Tester feedback: "My ideal red lipstick—deep but not dark, matte but not drying, just barely on the cool-toned side—is hard to come by, but Ilia's Case Study lip crayon lives up to my picky standard," says senior news editor Nicola Dall'Asen. "It reaches full opacity in a single swipe, leaving behind a velvety look and feel that lasts for hours so long as you blot it."

Key ingredients: hyaluronic acid, rosehip oil, seaweed extract | Finish: matte | Available shades: 12

Skin Care With Proven Results: Bright Start Activated Eye Cream

Why it’s worth it: Sure, Ilia is known for its makeup products, but the brand also dips its toes in skin care frequently. One of our current favorites from its skin-forward lineup is the Bright Start Activated Eye Cream, an Allure Best of Beuty Award-winning formulation that utilizes a multitasking cocktail of peptides, caffeine, and antioxidant-rich extracts that, in combination, act as a gentler alternative to retinol. This combination works together to boost skin elasticity and moisture retention without the potential irritation of a harsh active ingredient.

Tester feedback: "There are very few eye creams with results enticing enough for me to remember to use them—and Ilia Bright Start Retinol Alternative Eye Cream is one of them, says associate features director Dianna Mazzone. "The creamy formula brightens dark circles over time, while the cooling applicator helps depuff immediately."

Key ingredients: caffeine, peptides, avocado extract, sea fennel extract | Fragrance-free: yes | Who it’s for: anyone who wants to target fine lines along their under eyes without irritation

More Ilia products we love:

Dark Spots, Begone: True Skin Serum Concealer

Why it’s worth it: The True Skin Serum Concealer is similar to Ilia’s Skin Tint in that it combines skin care and makeup into one product and it’s an Allure award winner. The difference is that this product has vitamin C to brighten up dark spots and undereye circles, moisturizing glycerin, and Albizia julibrissin bark extract, an antioxidant-rich additive that improves skin texture over time. There are 20 shades available for immediate coverage with longer-term treatment benefits (as in, a brighter, more even skin tone).

Key ingredients: vitamin C, glycerin, Albizia julibrissin bark extract | Finish: satin | Available shades: 20

No-Budge Eye Magic: Liquid Powder Chromatic Eye Tint

Why it’s worth it: Not only is the formula of the Liquid Powder Eye Tint noteworthy enough for a Best of Beauty Award, but the color payoff deserves praise, too. Each tube of this airy, pigmented eye shadow—which comes in eight chromatic-finish shades and eight mattes—glides on like a cream and dries down into a powdery, no-budge finish that’ll stay put all day (or night) long. In addition to moisturizing glycerin, there's also magnolia bark extract, which is rich in antioxidants to protect the fragile skin along your lids from environmental stress.

Key ingredients: glycerin, magnolia bark extract | Finish: chromatic (8) and matte (8) | Available shades: 16

A Dreamy Cream Blush & Lip Combo: Color Haze Multi-Use Pigment

Why it’s worth it: While the Multistick offers a glossy wash of color, the Color Haze Multi-Use Pigment serves a more matte, long-wearing finish. Blend a dab of any of the five shades (we love Sing, a deep berry with cool undertones) onto lips and cheeks for a vibrant and buildable monochromatic lush. The formula has coconut, linseed, and jojoba seed oils to keep the skin smooth and supple even after the color sets.

Key ingredients: coconut oil, jojoba oil, linseed oil | Finish: soft matte | Available shades: 4

The Cat Eye Staple: Clean Line Liquid Eyeliner

Why it’s worth it: Is your makeup collection actually complete without a trusty liquid eyeliner? We think not. If you're on the hunt for a new go-to for your cat eyes, allow us to introduce you to the ultra-matte Clean Line Liquid Eyeliner. This felt-tipped pen is slim and precise for bleeding- and smudge-free application, leaving a line of crisp, opaque color with each and every stroke.

Keep in mind that this liquid eyeliner is water-resistant, which means it can handle a light drizzle or a few droplets of sweat, at best, If you're anticipating sweat, intense humidity, or tears appearing throughout your day, you may want to opt for something else.

Key ingredients: charcoal powder (color and finish), glycerin | Finish: matte | Who it’s for: anyone who wants a classic liquid eyeliner

• Sasha Plasvic, founder of Ilia Beauty

Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

For our review of the best Ilia products, we enlisted the help of multiple editors, writers, contributors, and makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.