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Brow gel

WHAT THE FLUFF

12 Best Brow Gels for All-Day Definition

Lift and shape your arches to perfection.
GRAY SLAY

9 Best Brow Gels for Gray Hair to Tint and Nourish Your Arches

Accentuate your silver or go for a new hue with just a few swipes.
Clear Choice

Jazmine Beauty Brow Boss Styling Wax Makes A Solid Case for Clear Brow Wax

It shapes brows without making them look drawn on.
ARC(HES) DE TRIOMPHE

Anastasia Beverly Hills Just Dropped a Gel Version of Brow Freeze and I'm Obsessed

This no-budge formula holds every tiny hair in place all day long.
SALES FOR DAYS

Celebrate All Things Fall With Kosas's 20% Off Sale

Turn over a new leaf with these savings.
Flash Sales

Tarte Is Selling Custom Makeup Kits Worth $200 for Just $67

But you have to act fast.
Bold Brows

Brow Lamination Will Give You the Brows of Your Dreams, But There Are Drawbacks 

Everything you need to know about this low-maintenance brow treatment. 
Glitter Guide

December's Makeup and Nail Launches Will Get You Ready for NYE Parties 

All that glitters this month is purple, pink, gold, and so much more. 
Tarte & Sweet Deals

Everything at Tarte Is 30% Off for a Limited Time Only

Even Shape Tape Concealer — so you know it's a big deal.
ELEVATED MINIMALISM

This New-ish Makeup Brand Already Has 3 Allure Best of Beauty Awards

None of the brand's makeup essentials cost a dime over $30.
Brow Business

This $10 Brow Duo Made Me Rethink Microblading

More defined brows with just a few flicks.
Clear Winner

Tynt Brow Gel in Clear is a Little Bit of Magic in a Spoolie

It makes brows look naturally fuller and more polished.
Accessibility in Beauty

The Most Accessible Beauty Products for People Who Are Blind or Have Low Vision

We have a ways to go before products are universally accessible, but these makeup, skin-care, and hair products show we're moving in the right direction.
Our Picks

23 of the Best Brow Products Allure Editors Can't Live Without

Get the inside scoop on how we keep our brows on point.
MAJOR KEYS

Alicia Keys Is Finally Launching Makeup

Keys Soulcare adds color cosmetics to the collection today.
Best of Beauty 2021

Best of Beauty Awards 2021: Eyes

These are officially the most visionary shadows, liners, mascaras, and brow products.
Lashes on Lock

Kaja's Innovative, 3-in-1 Mascara Makes the Case for Layering Formulas

It includes a lash primer, lengthening mascara, and volumizing mascara for your fullest lashes yet. 
TOO COOL FOR SCHOOL

Nyx Launches Its Second Netflix Collaboration With Sex Education

Each product in the colorful collection is inspired by the show's unforgettable characters.
BRUSHED-UP BROWS

Anastasia's New Eyebrow Wax Delivers Soap Brows Without the Soap

Brow Freeze offers a stronghold solution.
THEY'RE JUST LIKE US

Zoë Kravitz Misses Getting Ready Just as Much as You Do

The actor reveals to Allure the no-makeup makeup routine she's perfected while staying at home.