31 Celebrities With Beauty Brands That Are Here to Stay
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Celebrities have been associated with beauty for as long as their images could be printed. The original influencers — actors and musicians — have lent their faces (and hair and bodies) to countless ad campaigns for beauty brands. And they still do, often as extremely well-compensated "brand ambassadors." But it seems, nowadays, leasing out their face (or hair or body) simply isn't enough for some of the more aesthetically eager and ambitious celebrities. We are living in the age of the celebrity beauty brand.
Sure, we've watched as countless celebrities have launched a fragrance or two or 25, but the 21st century — in particular the last few years — has seen an unprecedented rise in makeup, skin-care, and hair-care companies founded by famous folks who couldn't resist the lure of beauty entrepreneurship. Some have already come and gone (remember Jessica Simpson's Dessert Beauty?), while others have stayed the course for many years now (your beauty lineup may well include something from Jessica Alba's Honest Beauty).
And despite the fickle nature of the genre and the fatigue that can sometimes outweigh fan enthusiasm, celebrity beauty brands show no sign of slowing. We know of at least half a dozen confirmed to be in the works, some by celebrities who have already succeeded in one cosmetic category and want to expand into another. (Fenty Hair, anyone?)
Here, you'll find the celebrities who currently have thriving beauty brands. Each one's star products are proof that a famous name on the label isn't a solid reason to try them. But the serious research, science, and thoughtfulness that went into them sure is.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Courtesy of brand1/31Jennifer Aniston: LolaVie
For over 20 years, Jennifer Aniston's hair has been almost as famous as Jennifer Aniston. So, when she launched her hair-care brand LolaVie in fall 2021, the only question was… what took so long? "We've been in development for almost five years," Aniston told Allure at the time of the brand's debut. LolaVie's products, which include a shampoo, conditioner, leave-in conditioner, hair oil, and detangler, were inspired by Aniston's own desires and hair-care needs. "I love a really good detangler because my hair has gone through so much thrashing," she says. We'll take what she's using.
Star Product: A 2022 Allure Best of Beauty winner, The Perfecting Leave-In ($29) is one of Aniston's favorites in the lineup. The conditioning detangler is infused with moisture-retaining ceramides for a softer look and feel to your hair. "I love for a product to have many jobs in one, so it has a heat protector and shine. It's time-efficient," Aniston says.
2/31Hailey Bieber: Rhode Skin
Hailey Bieber's impeccable skin is covetable, as is her new minimalist line Rhode Skin. The brand is practically the manifestation of the “clean girl” aesthetic Bieber has become known for. The three debut products — Peptide Glazing Fluid (a hydrating serum-gel hybrid), Barrier Restore Cream (an ultra-moisturizing cream with shea butter and peptides), and Peptide Lip Treatment (a nourishing lip balm with a glossy finish) — are the key steps in her simple routine. "I'm definitely a less-is-more kind of gal," Bieber told Allure.
Star Product: The Peptide Lip Treatment ($16) won a 2022 Allure Best of Beauty Award for best lip balm. In sharing the announcement, Bieber told her followers that the product "sold out in under an hour" yet again. The lip treatment comes in vanilla cake, unscented, watermelon slice, and salted caramel, all of which feature shea butter and peptides to keep lips soft.
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Nacho Alegre3/31Courteney Cox: Homecourt
Most people are familiar with self-care but actress Courteney Cox is on a mission to make home-care a thing with her brand Homecourt. Cox staked her claim with surface cleaners and dish soaps, and has since ventured into hand washes and room sprays, too. "We take such good care of our bodies, so why not do the same thing with the products that we use in our house?" Cox told Allure. "Homecourt is really beauty products for the home." The brand's products come in four different scents including Steeped Rose, a fresh-from-the-garden rose, and CeCe, a mix of cardamom and cedar.
Star Product: One of Cox's personal favorites is The CeCe Candle ($60), which she tells Allure is always burning in her bedroom and bathroom.
Courtesy of brand4/31Jonathan Van Ness: JVN Hair
Jonathan Van Ness is known for their beautiful shiny hair. Add in the fact that the Queer Eye star is a former hairdresser and the conception of their hair-care brand makes perfect sense. JVN Hair launched in August 2021, with four collections each meant to target a different hair concern, like damage or hydration. "You don't need to do anything with your hair because you're a certain gender, a certain age, a certain this, a certain that. I want everyone to feel entitled to their version of beauty," Van Ness told Allure. Since its launch, JVN has entered retailers like Sephora and is earning accolades all over Instagram and TikTok.
Star Product: The Nourishing Shine Drops ($24) won a 2022 Allure Best of Beauty award in the hair category for its incredibly lightweight yet moisturizing formula, made with hydrating hemisqualane and hibiscus extract.
Courtesy of brand5/31Scarlett Johansson: The Outset
Scarlett Johansson understands that the world doesn’t need another celebrity skin-care line. But as someone who dealt with acne for a big part of her life, she considered this endeavor personal. "I had such problem skin for such a long time," she told Allure at the brand's April 2022 launch. "This project to me was not a vanity project." Johansson poured her desire for healthier skin into The Outset, a curated skin-care line anchored in fragrance-free, do-no-harm simplicity. The brand offers a range of products, including a hydrating eye cream, a firming serum, and an antioxidant cleanser.
Star Product: The Firming Vegan Collagen Prep Serum ($46) won an Allure Best of Beauty Award as one of 2022's best skin-care products for sensitive skin. The lightweight milky formula is made from vegan collagen and botanicals to hydrate skin.
Courtesy of the brand6/31Ciara: OAM Skin
Ciara is a woman on a lot of missions — and her latest was the launch of OAM Skin. "I had a vision for things that were important to me to check off on my dream list of things to accomplish," the November 2022 Allure cover star told us. "This was one of them." The skin-care line centers around vitamin C, a choice intentionally made by Ciara and the dermatologists on the brand's advisory board. "It helps to protect. It helps to correct. It helps to prevent," Ciara explains to Allure. "You need that vitamin C to give you that glowing skin that we're always looking for." The line is complete with five products including a cleanser, brightening pads, brightening serum, eye serum, and moisturizer.
Star Product: The Vitamin C Hydrating Cleanser ($28) is the favorite of both Ciara nd Devon Ableman, an Allure contributor. "It has a super-light, fun texture that reminds me of making bubble beards when I took baths as a kid," says Abelman. "I enjoy using it so much that I have even found myself reaching for it in the morning to wash my face when I'm usually not an A.M. cleanser girl."
7/31Rosie Huntington-Whiteley: Rose Inc.
One look at former model Rosie Huntington-Whiteley's Instagram and it's clear that her vibe is minimalist luxury. This aesthetic is clearly reflected in her beauty brand Rose Inc. The skin and makeup line launched with the "Modern Essentials," with a roster that includes an exfoliating toner, vitamin C serum, tinted brow gel, and dewy concealer to name a few. Each product is housed in sleek packaging that looks just as good on your vanity as it does on your skin.
Star Product: Allure commerce writer Jennifer Hussein tried the entire "Modern Essentials" line and raved about the Blush Divine Radiant Lip and Cheek Color: "I can fully admit that I'm a convert to this balmy blush. Its creamy formula blended into my skin in a few effortless swipes, and it gave the apples of my cheeks a dewy, rosy finish without leaving a sticky feel behind."
Courtesy of brand8/31Idris & Sabrina Elba: S'Able Labs
S'Able Labs (Elba's backwards) is couple Idris and Sabrina Elba's first baby together. The skin-care line was conceptualized during the pandemic when the two found themselves bonding over their self-care ritual as they spent more time than ever together, alone. "We're a partnership, and skin care is something we can share. We are both on the same page about feeling good externally and it helps us approach our day," Idris Elba told Allure. The brand launched with a three-step routine consisting of the Quasil Cleanser, Black Seed Toner, and Baobab Moisturizer. Each product pays homage to the couple's African heritage through thoughtfully sourced ingredients like Somalian Quasil and Ghanaian shea butter.
Star Product: Editorial assistant Talia Gutierrez and her partner Austin tested the line and are fans of the Black Seed Toner ($37), which is packed with ascorbic acid, ferulic acid, and vitamin E. "We both appreciated the ultra-fine mist that left our skin dewy while feeling clean and hydrated, too," she says.
Getty Images9/31Kim Kardashian: SKKN by Kim
Kim Kardashian's signature greige aesthetic is reflected in her skin-care brand SKKN by Kim, which launched in June 2022. Though the packaging veers minimal, the collection is anything but. "I didn't want to launch with three or four products like it was recommended [to me] at the beginning because that's not my skin-care routine," she told Allure. "That's not realistic for me." The nine products — including an exfoliating powder, a vitamin-rich moisturizer, a vitamin C serum, and a peptide eye cream — were formulated in partnership with facialist Joanna Czech and everything is meant to be used together as a full routine.
Star Product: Allure contributor Kirbie Johnson loves the lightweight finish of the Eye Cream ($75) and has made it a staple in her regimen both morning and night. Kardashian's personal favorite is The Exfoliator ($55) because "it's just so powerful, but gentle at the same time."
Courtesy of brand10/31Ariana Grande: r.e.m. Beauty
Ariana Grande managed to keep the news of her makeup line under wraps for almost two years and when it finally launched in November 2021 with 12 inaugural products, the line sold out quickly. r.e.m. beauty is Ariana Grande's love letter to makeup enthusiasts and it's a project that "feels so honest and so true to me and my life," she previously told Allure. Each launch from the brand has been sectioned into so-called "chapters." The first chapter was makeup-focused, the second chapter introduced skin care, and the fourth brought complexion products into the mix.
Star Product: Midnight Shadows Lustrous Liquid Eyeshadow ($16). "This one has just the right amount of sparkle," says Allure commerce editor Sarah Han. "It's very noticeable but not quite at an over-the-top level for me."
Courtesy of brand11/31Naomi Watts: Stripes
Naomi Watts is helping to lead the conversation around menopause in the beauty space and beyond. After experiencing early menopause, and the ups and downs of night sweats and hormonal changes, she decided to launch Stripes with the goal of creating "support" and "solutions." The Stripes website features "Menoguides" to help women navigate menopause symptoms and her full range of products (with head-to-toe care that includes a hydrating vaginal gel) keeps women feeling their best, always.
Star Product: At the onset of a hot flash, The Cool Factor face mist ($42) is a quick way to cool down. A spritz of the hyaluronic acid mist over your face or body is instantly refreshing.
Courtesy of brand12/31Rihanna: Fenty Beauty & Fenty Skin
We'd say Fenty Beauty was the celebrity beauty brand to end all beauty brands, but it seems it may be the one that really got the ball rolling. After launching in September 2017, Rihanna's makeup brand gave both star-powered and sans-celeb beauty brands new goals to strive for, like significantly broader foundation shade ranges than what we'd reluctantly become used to. And while the world waited for new music from Rihanna, she decided to expand her aesthetic empire instead with the launch of Fenty Skin, an inclusive skin-care line that invites anyone and everyone to get glowing like its founder.
Star Product: Fenty Beauty Gloss Bomb ($19) turned Allure editorial assistant Gabi Thorne into a bona fide lip gloss convert. "Thanks to the shea butter in the formula, my lips always stay hydrated while wearing Gloss Bomb, and it doesn't leave lips sticky or tacky like other glosses," she says of the Allure Readers' Choice Award winner.
Courtesy of brand13/31Alicia Keys: Keys Soulcare
To call Keys Soulcare a beauty brand is a bit of a stretch. Yes, its core products are skin-care products, and yes, it's part of the E.L.F. family, but there's just something deeper about what Alicia Keys is offering in her 2020-launched line. Namely, the ritual. "What I've realized is I need to be able to have the space for myself — I need to be able to have a few minutes," Keys told Allure. "It doesn't have to be forever, but a few minutes really to really take care of the outer and the inner."
Star Product: The Be Luminous Exfoliator ($22) is a favorite among Allure editors, and that includes beauty assistant Michella Oré, who loves what it does (and doesn't do) to her sensitive skin. "This formula is super gentle, thanks to the oats and mung beans, and it is not an exaggeration when I say my face looked instantly smoother and glowy after I used it," she says.
Courtesy of brand14/31Selena Gomez: Rare Beauty
One of the most highly anticipated celebrity beauty brand launches of 2020, Rare Beauty cemented Selena Gomez's already an influential presence on the beauty scene — and with priorities other celebrities hadn't emphasized. "Beauty doesn't have to be defined by a like or a comment, or your body," she told Allure shortly before the brand's Sephora debut. "The whole time we were creating [Rare Beauty], we were always under the notion that this was going to be also about mental health and creating a safe place for people to connect." That candidness combined with quality products that have made makeup feel fun again — and not like a high-pressure pursuit of some ever-changing, impossible standard — has made the collection a huge hit.
Star Product: Gomez herself is impressed with Rare Beauty's Perfect Strokes Matte Liquid Liner ($19). "The tip stays pretty straight, and it's smooth," she told Allure. "It's one of my favorites."
15/31Jessica Alba: Honest Beauty
Honest Beauty is just one branch of Jessica Alba's Honest empire, but — and this will come as a shock to approximately no one — it's our favorite branch. The collection of makeup and skin care would be endlessly appealing based on the quality of the formulas alone. But factor in the chic packaging and smartly curated options and it's almost irresistible.
Star Product: The Honest Beauty Fresh Flex Concealer ($22) recently won a 2022 Allure Best of Beauty Clean Beauty award for it's flexible medium coverage formula that doesn't cake or crease and isn't made with parabens and phthalates, among other toxic ingredients determined by Allure and a team of toxicologists, dermatologists, and chemists.
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Courtesy of brand16/31Drew Barrymore: Flower Beauty
Of course one of the most lovable human beings on the planet would end up creating such a beloved beauty brand. Hollywood icon and universal imaginary best friend Drew Barrymore gave us Flower Beauty in 2013 and has just kept on giving with a line of affordable and adorable makeup that captures her infectiously optimistic and fully relatable vibes.
Star Product: There is something so undeniably delightful about Flower Beauty's Flower Pots ($10 each). If we had to put our finger on it, it's probably the fact that these Best of Beauty-winning powder blushes look even prettier on your cheeks than they do in their sculpted compacts.
Courtesy of brand17/31Gabrielle Union: Flawless
Literally every part of Gabrielle Union is flawless, but she decided to bestow the adjective upon her hair-care line. Originally launched in 2017 and then re-introduced in 2020, the curl-centric collection was created with celebrated hairstylist Larry Sims, who knows a thing or two (thousand) about treating and styling coils, braids, wigs, and more. "We were dedicated to developing the perfect blend of high-quality, affordable products for all types of textured hair to promote flawless beauty through choice and diversity," Union said in a statement about the brand's relaunch.
Star Product: Perhaps she's a bit biased, but Union's adorable and famously opinionated daughter, Kaavia, is a big fan of Flawless's Hydrating Co-Wash Cleansing Hair Conditioner ($10) for her wash days.
Courtesy of brand18/31Lady Gaga: Haus Labs by Lady Gaga
Even though we'd already started feeling celebrity-beauty-brand fatigue by 2019, there was nothing that could stop our enthusiasm for Lady Gaga's highly anticipated Haus Laboratories. The debut Amazon-exclusive collection included lip liners, glosses, and shimmery liquid face and eye paints that could help facilitate the often-bold looks that Gaga goes for. But this year she relaunched the brand as Haus Labs by Lady Gaga, exclusively at Sephora, with 90 new products across seven categories, all of which meet the retailer's clean standard. This time, there are lip crayons and oils, arnica-infused foundations, and hyper-precise brow pencils. “I did not want it to be about me, or my stage makeup or my red carpet makeup necessarily, even though I have worn these products on stage and red carpets," Gaga told Allure. "I wanted this makeup to be unlike any other makeup that's out there and makeup for everyone. So this is supercharged makeup with supercharged ingredients. It's infused with skin care.”
Star Product: Allure site director Sam Escobar has tried three colors of Haus Labs' Hy-Power Hy-Power Eye, Cheek & Lip Pigment Paint ($24), and they say the multi-purpose hues "all have a really bright, striking finish, particularly the shimmery shades."
19/31Halsey: About-Face
To say 2021 was a big year for Halsey would be an understatement. In addition to giving birth to a baby that summer, she kicked off the year by launching About-Face, a colorful makeup line that instantaneously impressed everyone who tried it. "Makeup has always been my go-to form of expression," the singer said in her August 2021 Allure cover profile. "Makeup allows me to try on a new persona for the day."
Star Product: Allure news editor Nicola Dall'Assen says the application process for the About-Face Shadowsticks ($21 each) is nearly as fun as the colors and resulting looks.
Courtesy of brand20/31Millie Bobby Brown: Florence by Mills
Although Millie Bobby Brown has fans of all ages thanks to her role as Eleven on Stranger Things, her beauty brand Florence by Mills — named for both her grandmother and her own nickname — has been an especially big hit with her fellow teens. That said, Brown doesn't want anyone to think the makeup and skin-care collection is exclusively aimed at the Gen-Z-and-younger crowd. "When people look at it, I don't want them to feel like they're being overloaded with a teen makeup brand," she told Allure shortly after its September 2019 launch. "That's not what we are. We want to be sophisticated. It's a hard balance, of course, because young people, we do love to embrace our youthfulness, but I do also want it to be sophisticated and feel like we're grown up."
Star Product: What's My Line? Eyeliner ($14) comes in the five shades any liner lover leans on most: black and brown for everyday looks, white for brightening in the waterline and creating graphic pops, and light blue and lavender for days when you just can't resist color. We love it so much we gave it a Best of Beauty award.
Courtesy of brand21/31Hayley Williams: Good Dye Young
Some celebrity beauty brands can seem like a superfluous money grab; others, like Hayley Williams's Good Dye Young, feel like destiny. Known almost as well for her vibrant hair colors as her incredible voice, the Paramore lead singer launched the hair-dye company with beauty pro and good friend Brian O'Connor in 2016. It immediately won over the hearts and hair follicles of folks who get easily bored with brown and blonde shades and want to take matters into their own hands.
Star Product: Allure news editor Nicola Dall'Assen can't say enough good things about Good Dye Young Semi-Permanent Hair Color ($19), which she used to go pink. "This is hands-down the longest-lasting direct-deposit hair dye I've ever used," she says.
Courtesy of brand22/31Pharrell Williams: Humanrace
For years, Pharrell has topped our list of celebrities who probably have a portrait of themselves in the attic that ages on their behalf. And it turns out, in addition to enviable genes, he's had a long-lasting interest in skin care that, thankfully, led to the launch of Humanrace in late 2020. Like so many other brands that see and seize on the clear link between skin care and self care, it has wellness undertones — but not in the typical way. "We want to democratize the experience of achieving wellness. And I’m not trying to be like any other wellness brand out there," he told Allure. "Ours is all based on results and solutions and sensations."
Star Product: "The Rice Powder Cleanser ($32) has got a frothy, slightly gritty consistency that buffed away all that dead skin," says Allure's former staff editor Jihan Forbes. "I had to actively remind myself to stop touching my face, it was so soft after I rinsed it off. I think I'll keep this one."
Courtesy of brand23/31Tracee Ellis Ross: Pattern Beauty
Tracee Ellis Ross is, more or less, the human equivalent of a perfect 70-degree day, and we honestly wish we could bottle up her essence and just bask in it whenever we're feeling down. Science has yet to make that possible, but the fact that she's bottled up some amazing hair-care formulas is pretty much the next best thing. The actor's Pattern Beauty is just as much about her own individuality as that of each person who uses the products. "Pattern is an extension of a story that I've always told through all the characters that I've played," she told Allure. "It's about taking up space. It's about being who you are and being supported in that and being loved for that. For that exact thing that is who you are."
Star Product: Allure's former staff editor Jihan Forbes says Pattern's Leave-In Conditioner ($25) is wonderful: "It feels light, but not so light that your hair dries up at the end of the day. Plus, it melted away any tangles I had quickly, creating the perfect base for me to style my hair."
Courtesy of brand24/31Victoria Beckham: Victoria Beckham Beauty
As if conquering the pop-music and fashion worlds wasn't enough, Victoria Beckham has become a beauty superstar, too. The undeniably elegant collection truly feels like what you'd find on Beckham's vanity and in her medicine cabinet — though we're guessing she actually has an entire walk-in closet dedicated to such things. And in less than four years, the sumptuous color cosmetics and scientifically sophisticated skin-care products have become modern classics among beauty shoppers who seek chicness.
Star Product: It's genuinely hard to choose a favorite, but editorial assistant Talia Gutierrez has declared Future Lash Mascara ($28) hers. "Two passes are all it took for Future Lash to give me ultra-black, fluttery lashes," she says. "As for the smudge-proof claim, it's legit — even with a humid, sweaty face mask on, creating enough condensation to melt off most mascaras."
Courtesy of brand25/31Taraji P. Henson: TPH by Taraji
Hair has been a huge part of Taraji P. Henson's life — her identity, even — as she frequented salons and learned styling techniques from an early age. So even though her irrepressible talent and drive led her to an award-winning acting career, it makes perfect sense that she'd launch TPH by Taraji, and hair-care line she envisions being for everyone. "I don't want people to think that this is a line that is just targeted at natural hair. This line is also for wigs. It's for installs, braids, locs, straight hair, curly hair," she told Allure. "Yes, I'm a Black woman, and I'm always going to stick up for us first because we get left behind, but I want this to be all-inclusive."
Star Product: Allure editor-in-chief Jessica Cruel is over-the-moon about TPH's Master Cleanse ($15). "The slight tingle the product creates when you massage it in means you can really feel where it's penetrating," she says, adding that it cleared away weeks of flakes and edge-control gel with its witch hazel water, eucalyptus oil, and tea tree oil.
Courtesy of brand26/31Michelle Pfeiffer: Henry Rose
Michelle Pfeiffer could have gone the eponymous celebrity fragrance route like so many — so many! — stars do, but instead, she created a sophisticated perfume brand that you might have not even realized is hers. Henry Rose, which launched in 2019, combines thoughtful luxury with an emphasis on smart formulation. "No, we're not going to make the most 'natural' fragrance that we can,' which is a term that I think is very confusing for people anyway. We're going to make the safest fragrance that we can," she told Allure.
Star Product: Perfume is, of course, an extremely personal preference, but you'll be hard-pressed to find anyone who wouldn't be wowed by Henry Rose's Windows Down Eau de Parfum ($120). Earl grey's softness is sharped by grapefruit and bergamot, while neroli gives it a just-sweet-enough finish.
Courtesy of brand27/31Jada Pinkett Smith: Hey Humans
Jada Pinkett Smith is leading the way as co-founder and creative director of Hey Humans, a brand she's hoping will, in turn, lead the way toward more sustainable packaging in the beauty and personal-care space. Almost completely plastic-free, the body products and toothpaste offered by the brand are no less easy or enjoyable to use than their less sustainable counterparts — and no more expensive. In fact, the brand is currently a Target exclusive, with nothing ringing up higher than $7.99.
Star Product: Hey Humans Naturally Derived Body Lotion in Banana Aloe ($6) is like drenching your skin in a refreshing smoothie — though considerably less sticky. And their Cedarwood Sage Deodorant is a favorite of Allure associate beauty director (and natural deodorant connoisseur) Sarah Kinonen.
Courtesy of brand28/31Issa Rae: Sienna Naturals
Becoming the co-owner and face of hair-care line Sienna Naturals has turned Issa Rae into something of a casual cosmetic chemist. The gifted comedic actor has found herself with a healthy obsession with ingredients. "I think ingredients are so important, specifically thinking about how the past products that I've used have all been primarily focused on styling," she told Allure shortly after joining the Sienna Naturals team for a rebranding. "I think, for me, it's been getting to the root of taking care of your hair, making sure that your scalp is healthy, [knowing the] ingredients, and making sure that you're not manipulating your existing texture or the existing oils in your scalp."
Star Product: "I tend to be lazy, so I need something that is going to last me a long time, going to make my hair feel soft like it's intended to," Rae told Allure, pointing to the Plant Power Repair Mask ($22) to do exactly that. "And I have dry hair and it can be brittle — this restores my hair to help it feel healthy again."
Courtesy of brand29/31Cindy Crawford: Meaningful Beauty
Cindy Crawford is legendary for so many reasons, not the least of which is being an early entrant in the celebrity beauty brand race. Meaningful Beauty was launched way back in 2005, and we can still remember the supermodel talking about a seemingly magical melon extract with cosmetic surgeon Jean-Louis Sebagh in the brand's infomercials. The products have gained a huge following in the years since its launch — clearly, if it has stuck around this long — and the skin-centric line has recently expanded into hair care.
Star Product: "Lightweight and flexible, the Revive & Brighten Eye Masque patches ($52) adhere nicely, almost like a second skin, and provide an instant cooling effect that feels just plain lovely," says Allure contributor Rebecca Dancer. And rumor has it Crawford herself likes using them elsewhere on her face, like between the brows and on smile lines.
Courtesy of brand30/31Miranda Kerr: Kora Organics
We have no delusions about becoming supermodel-esque just because we're using a supermodel's skin-care line, but we'll be damned if Miranda Kerr's Kora Organics doesn't make us feel a tiny bit closer to achieving a no-Photoshop-needed complexion. The fact that Kerr deeply cares about what goes into her products only makes them more satisfying to use. "It's important to be conscious about what you put on your skin. That's why I created these organic, nutrient-rich products," she told Allure in 2017. "There's a misconception that because it's organic it might not work, but why wouldn't you want to put nutrients into your skin so it gets its best opportunity to glow?"
Star Product: The Best of Beauty-winning Noni Glow Face Balm is one of our favorite ways to make moisturizing more portable. "After gliding the slick — but not greasy — balm over my face, I can immediately feel my combination-to-dry skin soaking up all the moisturizing ingredients," Allure's former social media manager Danielle Odiamar says.
Courtesy of brand31/31Josie Maran: Josie Maran Cosmetics
To young'uns, Josie Maran's fame might have seemed to begin with her eponymous skin-care line. For the rest of us, however, we remember a pre-brand Maran as one of the biggest supermodels of the late ‘90s and early 2000s, when she was one of Maybelline New York's go-to faces and graced countless magazine covers. Thanks to a beloved, argan-oil-centric collection of face and body products, the brand has been a Sephora and QVC staple for years. And because of its popularity, Maran's insistence on transparency has become a bigger trend in the industry. "You should know where the ingredients are coming from and be aware that all natural or organic products have a limited shelf life," she told Allure.
Star Product: We would be remiss to not call out the original 100% Pure Argan Oil ($49) as Josie Maran's true must-have product. Sure, you'll find argan oil in every item in the line, but there's just no denying the invaluable versatility of this classic Readers' Choice Award-winning skin and hair moisturizer.
