Color

We didn't think we'd ever see this iconic King Kylie color on her again.

Wig or not, this color is so cool for fall.

You might be surprised how she got this dreamy “strawberry whipped cream” look.

When Frédéric Malle experiences a fragrance, he also perceives it as an array of colors.

How do people with color blindness see the world? The reality is far beyond black and white. 

Three artists, two Gossip Girl stars, and one Pantone specialist helped us give ROYGBIV a 2021 upgrade.

The most-searched color on the Internet deserves more space in your beauty routine. Makeup artists share exactly how to do so with their tips and must-have products. 

There's a new(ish) shade in town.

Did you know that the iconic Pat McGrath showcased her products at shows prior to them being on shelves? Here, Allure editors share their favorite products from her brand and the shows they debuted at.

Editors and stylists share their market predictions for the year — and it looks like the pandemic will play a big role.

I looked like a clown, but it worked like a charm.

They nailed every spring makeup trend in one look.

These five steps are hair colorist-approved for preserving color and fighting fade.

Proof that virtual beauty consultations do work.

Under coronavirus-fueled restrictions, colorists are getting creative. 

Jewel tones and pastels are pretty, but all our editor in chief wants this fall is a hefty dose of neon.

Say hello to your next hair color.

Summer's best makeup comes in all shades of the rainbow.

The colorist did a ton of planning for Bey's hair ahead of the On the Run II tour.

And it works on LOTS of different skin tones.