makeup

Whether you’re trying for a costume party award or just trying to throw something together, we’ve got you covered.

Serious moisture, radiant finishes, can't lose.

Weightless, hydrating formulas we can't get enough of.

Dab, blend, done.

These versatile, foolproof formulas are everything—literally.

You'll get a radiant Nudestix blush, perfume-worthy Red Flower shampoo, a brightening Ren eye cream, and more!

The rosy mauve pencil defines lips, making them look a little crisper and a little fuller

This shimmering clear gloss makes lips look fuller.

This minimalist makeup brand is no stranger to Best of Beauty Awards.

Total transparency.

Allure editors put it to the test on six different skin tones.

Unlike all the blood in the video, it's not red.

Ready, set, glow.

Millennials love it. Gen Z thinks it’s outdated. I, a lifelong cat-eye enthusiast, think that’s beautiful.

They blend like a dream, blurring texture and discoloration.

Brat may be striking, but demure is ascendant...at least for today.

You might've seen the news about the company's bankruptcy filing, but this isn't the end.

After years of dewy dominance, “soft matte” is the new “glazed donut.”

It's for their own good.

It's actually extremely adorable, albeit rather bold.