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The Mature Beauty Collection

From fool-proof foundations to skin-plumping moisturizers, this is our definitive shopping guide for over-40 beauty.

Photographer: Rou Bing Li

Plump It Up

Expert-approved serums and concentrates that are as close as you'll get to an in-clinic treatment at home. 

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

Potent Potions 

Meet the products that'll iron out fine lines and fill in skin creases—without the need for needles. 

no needle needed

These Wrinkle-Targeting Picks Act Like Botox

BETTER THAN THE RET

Meet the Retinol Creams Actually Worth Your Money

ALL EYES ON YOU

These Retinol Eye Creams Work Wonders on Fine Lines & Crow's Feet 

FINE LINES, WHO?

Experts Swear By These Serums for Maturing Skin

All Eyes On You

These deeply hydrating formulas go the extra mile to target crow's feet, sagging skin, and more.

Makeup Must-Haves

Feature-enhancing solutions for feeling grown and glow'n in your own skin. 

SHE'S BEAUTY AND SHE'S GRACE

The 24 Best Foundations for Mature Skin

GLOW UP

The Best Concealers for Mature Skin, According to Makeup Artists

PRIME TIME

The 12 Best Primers for Smoothing Out Fine Lines, According to Makeup Artists

Refined Radiance

Shop this step-by-step guide on our favorite complexion products for glowy bases, careful cover-ups, and more. 

Wash and Glow

Editor-approved picks for neutralizing brassy tones, replenishing moisture, and keeping silver hair in tip-top shape.

SILVER FOX

15 Color-Boosting Shampoos People With Gray Hair Will Appreciate

BYE-BYE, ROOTS

The 7 Best Root Touch-Up Kits to Try At Home, According to Colorists

Gray Slay

Glosses, conditioners, and treatments that'll let your silver strands shine. 

Mature Skin Saviors 

Barrier-boosters, skin-firmers, and dark-spot busters to level-up your routine. 

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WHAT THE FLUFF

12 Best Brow Gels for All-Day Definition

Hint of Tint

These Tinted Moisturizers Blend Into the Skin Like Butter

Do the Shimmy

The 11 Best Liquid Eye Shadows for No-Budge Color

OVERACHIEVERS

We Tested Lip and Cheek Tints to Save You Time and Space

SEE YOU LABOR

48 Best Labor Day Beauty Sales We're Shopping As We Speak

KEEPING UP WITH KOSAS

10 Best Kosas Products Guaranteed to Elevate Your Makeup Bag

MOTHERPUCKER

13 Best Lipsticks for Mature Skin That Won't Accentuate Fine Lines

LOW COST ROCKS OFF

7 Best LELO Labor Day Sales for a Luxurious Climax

SMOOTH SAILING

15 Best Leave-In Conditioners for Every Hair Type

Out Damned Spot

11 Best Dark Spot Correctors for a Clearer Complexion

POSITIVE VIBES

19 Best Vibrators for Next-Level Pleasure

BODY-CARE HEROES

The Best Retinol Body Lotions for Firmer, Baby-Soft Skin

SEXUAL SORCERY

15 Best Wand Vibrators to Excite Every Inch of Your Body

CEASELESSLY CREASELESS

9 Best Eye Shadows for Mature Skin

SUN IN A MILLION

12 Best Sunscreens for Mature Skin That Go Beyond UV Protection

CHEAT SHEET

Back-to-School Beauty Sales? They Exist!

THE SILKY WAY

11 Best Body Serums for Cool, Lightweight Moisture

BRING ON THE MOISTURE

15 Best Moisturizers for Mature Skin to Target Fine Lines and Wrinkles

AN ARTIST'S PALETTE

The Best Eye Shadow Palettes Allure Editors Can't Live Without