Trends

The short n’ sweet of it: This chocolate bar-shaped bottle is infused with a juice that reminds Allure editors of a familiar fragrance—but for a fifth of the price.

Whitney Houston would be so proud.

Pinterest saw a 200% spike in searches for the multidimensional look. Hair colorists explain exactly what goes into getting it.

Experts explain how to style hair that's straight on top but wavy underneath.

Brat may be striking, but demure is ascendant...at least for today.

The versatile hairstyle will put an end to your indecision.

After years of dewy dominance, “soft matte” is the new “glazed donut.”

Times have changed and so have your quintessential fall makeup looks.

Lelet New York’s price tag isn’t stopping people from splurging on this viral accessory. Here’s how to style it—and a few more affordable options we love.

Expect sumptuous textures, moody French tips, and a touch of bling.

Summer you, meet fall you. Here are the colors, cuts, and styles that will be trending this season.

Allure editors who love their lengthy manis put the Tippy Type to the test.

Glowing down every night to glow back up every morning might feel beneficial to some—but it could come with a hefty emotional cost.

Beyonce, Sabrina Carpenter, and Ayo Edebiri are all fans—but being famous is not a prerequisite for pulling off the look.

For starters, “microneedling in a bottle” doesn’t really exist.

The pool is closed. Let’s get moody.

For starters, stressing about stress is never a good thing (thanks, TikTok). But take it from endocrinologists.

TikTok says yes—but your gut feeling to ask a doctor is not wrong. Gastroenterologists weigh in on the wellness “trend.”

Ahead, patriotic takes on the French manicure, minimalist squiggles, and more.

It’s the same black-to-rosy color that's been around for over 50 years, now in two new formulas.